- Description
- Objectives
- Outline
- Materials
- Certification
- System Requirements
- Watch a Demo
The event planning business is not only growing, but it can be very profitable. If you have creativity, people skills and fantastic organization, an event planning business may be the career of your dreams. The two big obstacles are establishing your credentials and gaining clients. Our Event Planning Entrepreneur program can help you get started.
Event Planning & Management
After completing this course, you should be able to:
- Define the principles of event leadership and management
- Recognize the steps for planning an event budget, working with vendors, and necessary time management skills
- Differentiate between types of virtual and live events, venues, seating arrangements and audio and visual effects
- Identify various design approaches and how to implement them
- Recall types of design elements, impacts and sustainability
Start Your Own Business
After completing this course, you should be able to:
- Define entrepreneurship
- List the steps for developing a business plan
- Recall methods for marketing your business
- Recognize the concepts behind financing strategies
- Differentiate between potential strategies for growing your business
Event Planning & Management
Event Planning and Management Module 1
Event Project Management
- What is Event Planning?
- Kinds of Events
- Outlook & Pay
- Core Skills & Personal Qualities
- Professional Ethics & Conduct
- Thinking Like a Project Manager
- Research and Concept
- Design and Proposal
- Phase and Coordination
- Execution
- Evaluation and Wrap-Up
- Timelines, Milestones and Countdown Schedules
Event Planning and Management Module 2
Event Design and Operations
- Discovery Conversation
- Writing the Event Brief
- Setting SMART Objectives
- Concept and Theme Development
- Designing Guest Experience
- Budgeting
- Income and Expenses
- Pricing Your Services
- Deposits, Payments Schedules and Cash Flow
- Invoicing
Event Planning and Management Module 3
Venues, Vendors, Contracts and Permits
- Matching Venue to Event
- Capacity, Layout and Floor Plans
- Accessibility and Guest Comfort
- Catering and Beverage Planning
- Audiovisual, Décor and Entertainment
- Why Contracts Matter
- Essential Contract Clauses
- Vendor Contracts and Insurance
Event Planning and Management Module 4
Risk Management, Safety and Emergency Planning
- Risk Assessment Basics
- Risk Matrix
- Crowd Management and Safe Flow
- Security Planning and Staffing
- Emergency and Evacuation Plans
- Weather, Power and Contingency Plans
- Medical, First Aid and Communication Protocols
Event Planning and Management Module 5
Marketing, Promotion and Event Technology
- Knowing the Audience
- Building a Marketing Plan and Timeline
- Social, Email, Word of Mouth, Partnerships
- Registration and Ticketing Software
- Event Apps and On-Site Technology
- Virtual and Hybrid Events
Event Planning and Management Module 6
Execution, Evaluation and Client Follow-Up
- Day Timeline
- Staffing Roles and Chain of Command
- Setup and Final Walk-Through
- Managing the Event Live and Solving Problems
- Teardown, Load-Out and Vendor Settlement
- Debrief and Measuring Success
Event Planning and Management Module 7
Corporate Events, Weddings, Social & Private Celebrations
- Types of Corporate Events
- Corporate Clients and Stakeholders
- Program and Agenda Design
- Speakers, AV and Breakouts
- Wedding Planning and Timeline
- Budgets and Wedding Costs
- Types of Social Events
- Personalization and Theme Design
Event Planning and Management Module 8
Fundraising and Public Events
- Fundraising Events
- Fundraising Goals and Budgets
- Sponsorships and In-Kind Donations
- Silent and Live Auctions
- Volunteer Recruitment and Management
- Net Revenue and Impact
**Outlines are subject to change, as courses are always under improvement for your benefit**
Start Your Own Business
Start Your Own Business Module 1
Entrepreneurs and Entrepreneurship
- Defining Entrepreneurship
- Free-Enterprise System
- What is a Small Business?
- Paths to Enterprise Ownership
- Benefits and Costs of Becoming an Entrepreneur
- Lean Startup Methodology
- What is a Business Plan?
- Business Plan Components
Start Your Own Business Module 2
Creating Business and Exploring Your Market
- What Defines a Business?
- Business Opportunity Decision Process
- Your Competitive Advantage
- Determining the Value of a Business
- Product Life Cycle
- Customer Research
- Segment and Industry Research
- Market Positioning
Start Your Own Business Module 3
Marketing Mix and Smart Selling
- The Marketing Mix
- Product, Price, Place, Promotion
- Advertising and Sales Promotion
- Publicity Potential
- Developing a Marketing Plan
- Sales Call
- Creating a Sales Force
- Customer Relationship Management Systems
Start Your Own Business Module 4
Costs and Financial Statements
- Start-Up Investment
- Estimate Value
- Fixed and Variable Costs
- Calculating Critical Costs
- Income Statements
- The Balance Sheet
- Financial Ratio Analysis
- Balance Sheet Analysis
Start Your Own Business Module 5
Cash Flow, Taxes, and Financing Strategies
- Cash Flow
- Working Capital Cycle
- Using a Cash Flow Statement
- Capital Budgeting
- Gifts and Grants
- Debit and Equity Financing
- Investing
Start Your Own Business Module 6
Legal Issues and Operating for Success
- Business Legal Structures
- Contracts
- Commercial Law
- Intellectual Property
- Protecting Tangible Assets
- Licenses, Permits, and Certificates
- Production-Distribution Chain
- Supply Chain Management
- Defining Quality
Start Your Own Business Module 7
Management, Leadership, Financing, Licensing
- The Entrepreneur as Leader
- Business Management
- Creating and Managing Organizational Culture
- Ethical Leadership
- Social Responsibility and Ethics
- Focus Your Brand
- Harvesting and Exiting Options
- Creating Wealth by Selling a Profitable Business
**Outlines are subject to change, as courses and materials are updated.**
All course materials included.
Event Planning & Management
Upon successful completion of our Event Planning & Management course, students will be prepared, in part, to sit for the National Association for Catering & Events (NACE) CPCE certification exam. Eligible candidates must have also worked in the catering & events industry full time within the past three years and have attended 30 hours of professional development in the past five years.
Note: This course is not affiliated with, nor has it been endorsed by the National Association for Catering & Events.
Internet Connection
- Broadband or High-Speed - DSL, Cable, and Wireless Connections
*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.
Hardware Requirements
- Processor - 2GHz Processor or Higher
- Memory - 1 GB RAM Minimum Recommended
PC Software Requirements
- Operating Systems - Windows 7 or higher
- Microsoft Office 2013 or higher. Also, you could use a general Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
- Internet Browsers - Google Chrome is highly recommended
- Cookies MUST be enabled
- Pop-ups MUST be allowed (Pop-up Blocker disabled)
- The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
- PowerPoint Viewer (if you do not have PowerPoint)
- Adobe PDF Reader
- QuickTime, Windows Media Player &/or Real Player
MAC Software Requirements
- Operating Systems - Mac OS x 10 or higher with Windows
- Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
- Internet Browsers- Google Chrome is highly recommended
- Cookies MUST be enabled
- Pop-ups MUST be allowed (Pop-up Blocker disabled)
- The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
- PowerPoint Viewer (if you do not have PowerPoint)
- Adobe PDF Reader
- Apple QuickTime Media Player