- Description
- Objectives
- Outline
- Materials
- Certification
- System Requirements
- Watch a Demo
An event planner is, most simply, someone who organizes an event. Any time people meet for a purpose, whether it is for a wedding, a conference, or the grand opening of a new store, someone is needed to supervise all the details to guarantee the event happens and that it is a success. Our Event Planning Professional program can help you become that person.
Event Planning & Management
After completing this course, you should be able to:
- Define the principles of event leadership and management
- Recognize the steps for planning an event budget, working with vendors, and necessary time management skills
- Differentiate between types of virtual and live events, venues, seating arrangements and audio and visual effects
- Identify various design approaches and how to implement them
- Recall types of design elements, impacts and sustainability
Wedding Planner Coach
After completing this course, you should be able to:
- Identify techniques for planning a wedding ceremony
- List the steps between engagement and the wedding day
- Define the elements involved in the wedding coaching business
- Recall techniques for marketing and determining fees and service
- Recognize basic wedding elements of being a wedding planner coach
Start Your Own Business
After completing this course, you should be able to:
- Define entrepreneurship
- List the steps for developing a business plan
- Recall methods for marketing your business
- Recognize the concepts behind financing strategies
- Differentiate between potential strategies for growing your business
Event Planning & Management
Event Planning and Management Module 1
Event Project Management
- What is Event Planning?
- Kinds of Events
- Outlook & Pay
- Core Skills & Personal Qualities
- Professional Ethics & Conduct
- Thinking Like a Project Manager
- Research and Concept
- Design and Proposal
- Phase and Coordination
- Execution
- Evaluation and Wrap-Up
- Timelines, Milestones and Countdown Schedules
Event Planning and Management Module 2
Event Design and Operations
- Discovery Conversation
- Writing the Event Brief
- Setting SMART Objectives
- Concept and Theme Development
- Designing Guest Experience
- Budgeting
- Income and Expenses
- Pricing Your Services
- Deposits, Payments Schedules and Cash Flow
- Invoicing
Event Planning and Management Module 3
Venues, Vendors, Contracts and Permits
- Matching Venue to Event
- Capacity, Layout and Floor Plans
- Accessibility and Guest Comfort
- Catering and Beverage Planning
- Audiovisual, Décor and Entertainment
- Why Contracts Matter
- Essential Contract Clauses
- Vendor Contracts and Insurance
Event Planning and Management Module 4
Risk Management, Safety and Emergency Planning
- Risk Assessment Basics
- Risk Matrix
- Crowd Management and Safe Flow
- Security Planning and Staffing
- Emergency and Evacuation Plans
- Weather, Power and Contingency Plans
- Medical, First Aid and Communication Protocols
Event Planning and Management Module 5
Marketing, Promotion and Event Technology
- Knowing the Audience
- Building a Marketing Plan and Timeline
- Social, Email, Word of Mouth, Partnerships
- Registration and Ticketing Software
- Event Apps and On-Site Technology
- Virtual and Hybrid Events
Event Planning and Management Module 6
Execution, Evaluation and Client Follow-Up
- Day Timeline
- Staffing Roles and Chain of Command
- Setup and Final Walk-Through
- Managing the Event Live and Solving Problems
- Teardown, Load-Out and Vendor Settlement
- Debrief and Measuring Success
Event Planning and Management Module 7
Corporate Events, Weddings, Social & Private Celebrations
- Types of Corporate Events
- Corporate Clients and Stakeholders
- Program and Agenda Design
- Speakers, AV and Breakouts
- Wedding Planning and Timeline
- Budgets and Wedding Costs
- Types of Social Events
- Personalization and Theme Design
Event Planning and Management Module 8
Fundraising and Public Events
- Fundraising Events
- Fundraising Goals and Budgets
- Sponsorships and In-Kind Donations
- Silent and Live Auctions
- Volunteer Recruitment and Management
- Net Revenue and Impact
**Outlines are subject to change, as courses are always under improvement for your benefit**
Wedding Planner Coach
Wedding Planner Coach Module 1
Scope of Practice and Coaching Skills
- What is a Wedding Coach?
- Coach, Planner or Coordinator?
- Coaching Mindset
- Scope of Practice
- Communication
- Listening
- Emotional Intelligence
Wedding Planner Coach Module 2
Wedding Industry and Consultations
- Overview of the Wedding Industry
- Types, Styles and Sizes of Weddings
- Engagement to Wedding Day
- Cultural and Religious Traditions
- Seasonal, Regional and Budget Trends
- Discovery Conversation
- Defining the Couple’s Vision and Priorities
- Setting Expectations and Boundaries
- Contracts, Agreements and Onboarding
Wedding Planner Coach Module 3
Wedding Budgets and Financial Guidelines
- Understanding Wedding Costs
- Building and Allocating the Budget
- Tracking Expenses, Deposits and Payments
- Coaching Couples Through Money Conversations
- Budget Pitfalls and Contingency Planning
Wedding Planning Coach Module 4
Venue Selection and Site Logistics
- Types of Wedding Venues
- Conducting a Site Visit
- Capacity, Layout and Floor Plans
- Venue Contracts, Rules and Restrictions
- Accessibility, Parking and Guest Flow
Wedding Planning Coach Module 5
Vendor Sourcing, Negotiation and Management
- Core Vendor Categories
- Sourcing and Vetting Vendors
- Contracts and Negotiation Basics
- Managing Vendor Relationships
- Coordinating the Vendor Team
Wedding Planning Coach Module 6
Wedding Design and Ceremony Planning
- Defining the Design Vision and Theme
- Color, Texture and Style
- Florals, Lighting and Décor
- Menu and Entertainment as Part of the Design
- Master Planning Timeline
- Building the Day-of Timeline
- Ceremony Structures and Traditions
Wedding Planning Coach Module 7
Day-of Coordination and Building Your Wedding Coach Business
- Preparing for the Wedding Day
- Directing Setup and the Vendor Team
- Managing the Wedding Party and Guests
- Crisis Management and Problem Solving
- Setting Up Your Coaching Business
- Pricing and Packaging Your Services
- Marketing and Finding Clients
- Professionalism, Ethics and Confidentiality
**Outlines are subject to change, as courses and materials are updated.**
Start Your Own Business
Start Your Own Business Module 1
Entrepreneurs and Entrepreneurship
- Defining Entrepreneurship
- Free-Enterprise System
- What is a Small Business?
- Paths to Enterprise Ownership
- Benefits and Costs of Becoming an Entrepreneur
- Lean Startup Methodology
- What is a Business Plan?
- Business Plan Components
Start Your Own Business Module 2
Creating Business and Exploring Your Market
- What Defines a Business?
- Business Opportunity Decision Process
- Your Competitive Advantage
- Determining the Value of a Business
- Product Life Cycle
- Customer Research
- Segment and Industry Research
- Market Positioning
Start Your Own Business Module 3
Marketing Mix and Smart Selling
- The Marketing Mix
- Product, Price, Place, Promotion
- Advertising and Sales Promotion
- Publicity Potential
- Developing a Marketing Plan
- Sales Call
- Creating a Sales Force
- Customer Relationship Management Systems
Start Your Own Business Module 4
Costs and Financial Statements
- Start-Up Investment
- Estimate Value
- Fixed and Variable Costs
- Calculating Critical Costs
- Income Statements
- The Balance Sheet
- Financial Ratio Analysis
- Balance Sheet Analysis
Start Your Own Business Module 5
Cash Flow, Taxes, and Financing Strategies
- Cash Flow
- Working Capital Cycle
- Using a Cash Flow Statement
- Capital Budgeting
- Gifts and Grants
- Debit and Equity Financing
- Investing
Start Your Own Business Module 6
Legal Issues and Operating for Success
- Business Legal Structures
- Contracts
- Commercial Law
- Intellectual Property
- Protecting Tangible Assets
- Licenses, Permits, and Certificates
- Production-Distribution Chain
- Supply Chain Management
- Defining Quality
Start Your Own Business Module 7
Management, Leadership, Financing, Licensing
- The Entrepreneur as Leader
- Business Management
- Creating and Managing Organizational Culture
- Ethical Leadership
- Social Responsibility and Ethics
- Focus Your Brand
- Harvesting and Exiting Options
- Creating Wealth by Selling a Profitable Business
**Outlines are subject to change, as courses and materials are updated.**
All course materials included.
Event Planning & Management
Upon successful completion of our Event Planning & Management course, students will be prepared, in part, to sit for the National Association for Catering & Events (NACE) CPCE certification exam. Eligible candidates must have also worked in the catering & events industry full time within the past three years and have attended 30 hours of professional development in the past five years.
Note: This course is not affiliated with, nor has it been endorsed by the National Association for Catering & Events.
Internet Connection
- Broadband or High-Speed - DSL, Cable, and Wireless Connections
*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.
Hardware Requirements
- Processor - 2GHz Processor or Higher
- Memory - 1 GB RAM Minimum Recommended
PC Software Requirements
- Operating Systems - Windows 7 or higher
- Microsoft Office 2013 or higher. Also, you could use a general Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
- Internet Browsers - Google Chrome is highly recommended
- Cookies MUST be enabled
- Pop-ups MUST be allowed (Pop-up Blocker disabled)
- The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
- PowerPoint Viewer (if you do not have PowerPoint)
- Adobe PDF Reader
- QuickTime, Windows Media Player &/or Real Player
MAC Software Requirements
- Operating Systems - Mac OS x 10 or higher with Windows
- Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
- Internet Browsers- Google Chrome is highly recommended
- Cookies MUST be enabled
- Pop-ups MUST be allowed (Pop-up Blocker disabled)
- The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
- PowerPoint Viewer (if you do not have PowerPoint)
- Adobe PDF Reader
- Apple QuickTime Media Player