- Description
- Objectives
- Outline
- Materials
- Certification
- System Requirements
- Watch a Demo
An event planner is, most simply, someone who organizes an event. Any time people meet for a purpose, whether it is for a wedding, a conference, or the grand opening of a new store, someone is needed to supervise all the details to guarantee the event happens and that it is a success. Our Event Planning Professional program can help you become that person.
Event Planning & Management
After completing this course, you should be able to:
- Define the principles of event leadership
- Recognize the steps for planning an event budget, working with vendors and necessary time management skills
- Differentiate between types of virtual and live events, venues, seating arrangements and audio and visual effects
- Identify various design approaches and how to implement them
- Recall types of design elements, materials and models of presentation
Wedding Consultant
After completing this course, you should be able to:
- Identify techniques for planning a wedding ceremony
- List the steps between engagement and the wedding day
- Define the elements involved in the wedding consulting business
- Recall techniques for marketing and determining fees and service
- Recognize basic wedding elements of being a wedding consultant
Start Your Own Business
After completing this course, you should be able to:
- Define entrepreneurship
- List the steps for developing a business plan
- Recall methods for marketing your business
- Recognize the concepts behind financing strategies
- Differentiate between potential strategies for growing your business
Event Planning & Management
Event Planning and Management Module 1
Sustainable Events
- Anthropological and Sociological Origins
- Growth Opportunities
- Public Relations
- Global Business
- The Event Planning Profession
- Project Management Systems for Event Leaders
- Executing the Event Plan
- Corporate Social Responsibility (CSR)
Event Planning and Management Module 2
Event Leadership and Human Resources
- Keeping Sustainability in Mind
- Five Senses
- Identifying Needs of Your Guests
- Securing the Environment
- Entrances, Pre-Function, and Reception Areas
- Themed Events
- Leadership Styles
- Human Resource Management
- Developing Policies, Procedures, and Practices
Event Planning and Management Module 3
Financial Leadership and Vendors
- Budgeting
- Producing Profit
- Controlling and Reducing Costs
- Ensuring Positive Event Cash Flow
- Accounts Payable
- Common Event Financial Challenges
- Contracting Your Vendor Partners
- On-Site Coordination
- Catering Management
- Coordinating Technical Production
Event Planning and Management Module 4
Marketing and Risk Management
- The 5 Ps of Marketing
- Internal vs. External Event Marketing
- Event Promotion Techniques
- Internet Marketing for Events
- Web Design and Management
- Risk-Averse Procedures
- Differences Among Morals, Laws and Ethics
- Future Trends in CSR
- Complying with the Americans with Disabilities Act
- Why is CSR Important in the Special Events Industry?
Event Planning and Management Module 5
Virtual Events and Career Growth
- Virtual vs. Live
- Distance or Blending Learning?
- Creating New Revenue
- Tracking and Encouraging the Progress of Leaders
- Marketing Online vs. Virtual Events
- Environmental Sustainability
- Your First Five Steps to Creating Sustainable Events
- Cultural Sustainability
- Local Economies
- Promoting Your Greener Event
Event Planning and Management Module 6
Venues and Staging
- What is a Corporate Event?
- Who Attends a Corporate Event?
- History and Future of Corporate Events
- Types of Venus Site Surveys
- Common Venue Oversights
- Selecting a Venue
- Why is Staging Needed?
- Types of Staging
- Stage Configuration
- Choosing the Best Stage for Your Event
Event Planning and Management Module 7
Seating, Rigging, Lighting and Video
- Types of Chairs and Tables
- Estimating Seating Capacity
- Choosing the Best Seating Configurations
- The Basics of Rigging
- Rigging Equipment
- Rigging Points
- Elements of Light
- Gobos
- Three-Point Lighting
- Video Cameras and Controls
Event Planning and Management Module 8
Audio, Speakers and Design Teams
- Why Are Audio Systems Needed?
- Parts of a Sound System
- Types of Microphones and Speakers
- Preparation Spaces
- Presentation Management
- The Value of Rehearsals
- The Proposal Response Process
- Advantages and Disadvantages of Freelance and Corporate Design Teams
- Differences Between Freelance and Corporate
- Roles within an Event Design Team
Event Planning and Management Module 9
Developing a Design
- Drafting Software
- Venue Floor Plans
- Creating a Working Floor Plan
- Fundamentals of Design
- A Designer’s Toolkit
- Transforming Data into Design Research
- Using Your Design Palette
- Areas of Focus
- Design Approaches
- Common Scenic Styles for the Corporate Event World
Event Planning and Management Module 10
Environment Design, Materials and Presenting
- Providing Directions
- Providing Atmosphere
- Scenic Materials and Construction
- Scenic Painting
- Adding Finishing Touches
- How Scenic Concepts are Presented
- Illustration Styles
- Effective Presentation Models
- The Order of Your Presentation
**Outlines are subject to change, as courses are always under improvement for your benefit**
Wedding Consultant
Wedding Consultant Module 1
The Ceremony Planner
- Setting the Tone for the Wedding
- Taking Charge of the Wedding
- Choosing an Official
- Deciding Who will Participate
- Planning the Ceremony Location
- The Wedding Program
- The Wedding Rehearsal
- The Ceremony Text
- Incorporating Personal Beliefs
- Checklists and Worksheets
Wedding Consultant Module 2
Wedding Vows and Traditions
- Envisioning Your Event
- The Budget, When and Where and Guest List
- Transforming Your Space
- Flowers, Photography, Music
- The Dress and All the Rest
- A Rousing Reception
- The Invitation Suite and Cake
- Favors and Welcome Gifts
- The Other Parties
- The Day of. . . in Detail
Wedding Consultant Module 3
The Wedding Consultant Business
- Characteristics of a Successful Bridal Consultant
- The Role of the Consultant
- Wedding Day Duties
- Consulting Services and Fees
- Developing Your Market
- Writing a Mission Statement
- Building the Foundations of Your Business
- Writing a Business Plan
- Legal Issues
- The Cost of Doing Business
- Developing a Vendor Network
- Marketing Your Business
- Using the Internet
- Tracking Your Finances
Wedding Consultant Module 4
The Portable Wedding Consultant
- Accessories, Attendants, Attire
- The Ceremony Itself
- Divorced parents
- Finances, Flowers, Guest Lists
- Invitations, Honeymoon
- Kids at Weddings
- Music and Photography
- Hair and Makeup
- Rehearsals, Gifts, the Reception
- Showers, Rings, Thank You Notes
- Traditions, Transportation
- Tuxedos, Wedding Gowns
- Videography
- Wedding Cakes
**Outlines are subject to change, as courses and materials are updated.**
Start Your Own Business
Start Your Own Business Module 1
Entrepreneurs and Entrepreneurship
- Defining Entrepreneurship
- Free-Enterprise System
- What is a Small Business?
- Paths to Enterprise Ownership
- Benefits and Costs of Becoming an Entrepreneur
- Lean Startup Methodology
- What is a Business Plan?
- Business Plan Components
Start Your Own Business Module 2
Creating Business and Exploring Your Market
- What Defines a Business?
- Business Opportunity Decision Process
- Your Competitive Advantage
- Determining the Value of a Business
- Product Life Cycle
- Customer Research
- Segment and Industry Research
- Market Positioning
Start Your Own Business Module 3
Marketing Mix and Smart Selling
- The Marketing Mix
- Product, Price, Place, Promotion
- Advertising and Sales Promotion
- Publicity Potential
- Developing a Marketing Plan
- Sales Call
- Creating a Sales Force
- Customer Relationship Management Systems
Start Your Own Business Module 4
Costs and Financial Statements
- Start-Up Investment
- Estimate Value
- Fixed and Variable Costs
- Calculating Critical Costs
- Income Statements
- The Balance Sheet
- Financial Ratio Analysis
- Balance Sheet Analysis
Start Your Own Business Module 5
Cash Flow, Taxes, and Financing Strategies
- Cash Flow
- Working Capital Cycle
- Using a Cash Flow Statement
- Capital Budgeting
- Gifts and Grants
- Debit and Equity Financing
- Investing
Start Your Own Business Module 6
Legal Issues and Operating for Success
- Business Legal Structures
- Contracts
- Commercial Law
- Intellectual Property
- Protecting Tangible Assets
- Licenses, Permits, and Certificates
- Production-Distribution Chain
- Supply Chain Management
- Defining Quality
Start Your Own Business Module 7
Management, Leadership, Financing, Licensing
- The Entrepreneur as Leader
- Business Management
- Creating and Managing Organizational Culture
- Ethical Leadership
- Social Responsibility and Ethics
- Focus Your Brand
- Harvesting and Exiting Options
- Creating Wealth by Selling a Profitable Business
**Outlines are subject to change, as courses and materials are updated.**
All course materials included.
Event Planning & Management
Upon successful completion of our Event Planning & Management course, students will be prepared, in part, to sit for the National Association for Catering & Events (NACE) CPCE certification exam. Eligible candidates must have also worked in the catering & events industry full time within the past three years and have attended 30 hours of professional development in the past five years.
Note: This course is not affiliated with, nor has it been endorsed by the National Association for Catering & Events.
Internet Connection
- Broadband or High-Speed - DSL, Cable, and Wireless Connections
*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.
Hardware Requirements
- Processor - 2GHz Processor or Higher
- Memory - 1 GB RAM Minimum Recommended
PC Software Requirements
- Operating Systems - Windows 7 or higher
- Microsoft Office 2013 or higher. Also, you could use a general Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
- Internet Browsers - Google Chrome is highly recommended
- Cookies MUST be enabled
- Pop-ups MUST be allowed (Pop-up Blocker disabled)
- The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
- PowerPoint Viewer (if you do not have PowerPoint)
- Adobe PDF Reader
- QuickTime, Windows Media Player &/or Real Player
MAC Software Requirements
- Operating Systems - Mac OS x 10 or higher with Windows
- Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
- Internet Browsers- Google Chrome is highly recommended
- Cookies MUST be enabled
- Pop-ups MUST be allowed (Pop-up Blocker disabled)
- The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
- PowerPoint Viewer (if you do not have PowerPoint)
- Adobe PDF Reader
- Apple QuickTime Media Player